SOCIAL WEBSITE PROS

The options for the proposed digital services tax (DST) have been released, with the government intending to “ensure offshore digital companies no longer enjoy tax breaks which aren’t available to local businesses”.

Finance Minister Grant Robertson said the proposed tax would apply to outlets like Uber, AirBnb, Facebook, YouTube and Instagram.
“A DST would be narrowly targeted at certain highly digitalized business models. It’d not apply to sales of products or services, however to digital platforms that rely upon a base of users for financial gain from advertising or information,” he said.

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A powerful tool of communication, social media allows companies to reach their customers where they are, while also characterizing their brands and expanding their customer base. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill. If you have been struggling with social media strategy, management, or advertising we can help.

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